THE INDUSTRY FROM A REPUTABLE SUPPLIER'S PERSPECTIVE

BRETT FISCHER IS THE HEAD FIGURE AT 2 EVOLVE TATTOO SUPPLIES IN CAPE TOWN SOUTH AFRICA. 2 EVOLVE IS THE PREMIER SUPPLIER THERE... FROM OUR PERSPECTIVE, THE ONLY SUPPLIER THERE WHO REALLY CARES TO MAKE POSITIVE CHANGES BY SUPPORTING THE ADVANCEMENT OF OUR ART. THIS PERSPECTIVE ON OUR INDUSTRY COMES FROM A SUPPLIER'S POINT OF VIEW. THE REST OF THE OSTRICHES WITH THEIR HEADS IN THE SAND NEED TO REALIZE WHAT'S REALLY GOING ON TODAY.

"Do you want to be a part of the solution? or would you choose to be part of the problem? do you even realize that there is a problem? By not choosing, you are part of the problem." - Godoys

"It’s a pertinent question everyone in the industry needs to ask themselves… If as suppliers we are part of a value chain, what is that value really measured in right now? Is it a brand name, a cheap selection of supplies, service or our affiliations? As suppliers we need to relook our position of value and the sustainability of our businesses in an industry drowning in artists, suppliers, supply options, product advancements and hype.

Recently we were privileged to host Steve and Art Godoy in South Africa at two Machine Seminars. The turnout of artists at the Johannesburg and Cape Town seminars stems not from a lack of ability but rather a desire to progress, to advance tattooing skills and to move forward rather than stagnate or move backwards.

Part 2 of the seminars are hands on - artists will fully understand their machines after this!

Artists who attended are relooking their thinking on machine set up, purchasing and value. Every day we receive requests for Feeler Gauges, 100uF Capacitors and components.. The confident and contagious desire to rebuild, experiment and better understand the tools of the trade has been awesome to watch. Our ability to understand these requirements has led us on a path to a complete rethink on our supply range and future purchasing.

The Godoy Twins have solidified our understanding that it is time to redefine our position as suppliers and our part in future progression or simply be left to continue down the path set by US supply houses advertising in the newspaper classifieds 100 years ago.

As a supplier do your part and host a Godoy Seminar.. Help unify artists who are progressive and help yourself better understand the value we as suppliers can contribute to Tattooing."

- Brett Fischer - CEO of 2 Evolve.